Everybody Counts is a primary maths platform for ages 5–11 that combines carefully sequenced mastery teaching with intelligent, real-time insight into how every child is learning.
It was built by a team that includes one of the UK's leading experts in dyscalculia and mathematical learning differences. That's not a marketing line — it's the reason the platform works differently. Inclusion isn't bolted on as a feature. It's the architecture.
Where other platforms adapt difficulty, Everybody Counts detects patterns over time: emerging gaps, cognitive overload signals, and early indicators of learning differences that would otherwise go unnoticed until Year 6.
This is not “adaptive learning” bolted onto worksheets. It is structured pedagogy, strengthened by intelligent systems. Teachers stay central. The AI doesn't replace professional judgement — it gives teachers the kind of longitudinal insight that no amount of marking and data entry could provide.
How It Works
Step 1
Teachers teach
Mastery-sequenced lessons align with your curriculum. Flexible enough to fit how you already work, structured enough to ensure progression.
Step 2
The platform listens
As pupils work, embedded assessment captures understanding in real time. The AI builds a longitudinal picture of each child — not just right or wrong, but how they're thinking.
Step 3
Insight surfaces
Teachers and leaders get real-time reporting that highlights emerging gaps, identifies children who may need support, and tracks progress against mastery milestones. Patterns are detected early — before gaps widen.
Teachers stay in control. Technology enhances professional judgement.
For Schools & Teachers
It reduces planning and marking time, surfaces actionable insight for leaders, and provides confident data for governors and inspection — without adding another system to manage.
You don't need to change how you teach. We adapt to your curriculum — not the other way around.
We partner with education distributors, publishers, and system leaders to bring Everybody Counts to new regions. We are not exporting a product. We are building systems.
Our model is built for genuine localisation — adapting curriculum, language, cultural context, and pedagogy to each market.
In a 229-pupil Cambodian pilot, fully localised mathematics materials were associated with a 13.2-percentage-point improvement in assessment scores compared with translated-only materials (Cohen's d = 0.78, p < 0.001).
SuperCharger VenturesAWS EdStartInnovate UKWondeClassLinkClasseraGoogle for Education
Integration & Partners
MIS integration: SIMS, Arbor, iSAMS and others via Wonde and ClassLink. LMS interoperability: LTI 1.3 tool provider. Ecosystem partners: Classera family of products (GCC), Google for Education.
Platform
How It Works
Everybody Counts is a web-based maths mastery platform for primary schools (ages 5–11). It combines structured, mastery-sequenced lessons with intelligent assessment and real-time reporting — all designed around how teachers actually teach.
The platform integrates with your existing school systems through Wonde, ClassLink, or Classera. As an LTI 1.3 tool provider, Everybody Counts connects to any LTI-compliant learning management system. We also integrate directly with major MIS platforms and are a Google for Education partner. Setup is managed, not dumped on your IT coordinator.
Pupils work through carefully sequenced content. As they progress, the platform builds a longitudinal profile of each learner — tracking not just attainment but patterns in how they approach mathematical thinking. Teachers see this insight in real time. Leaders see it aggregated. Nobody has to export a spreadsheet.
This is infrastructure for strong mathematics education.
Lessons & Sequencing
Content is structured around mastery principles: small, carefully ordered steps that build deep understanding before moving on. Lessons are flexible enough to adapt to your existing scheme of work. Sequencing follows evidence-based progression, with concrete–pictorial–abstract (CPA) approaches embedded throughout. Resources are designed to reduce cognitive load, particularly for pupils who find mathematical abstraction challenging.
Assessment & Reporting
Assessment is continuous and embedded, not bolt-on. As pupils work through activities, the platform captures data on their understanding in real time — no separate test papers, no additional marking.
Reports are designed for three audiences: teachers who need to know what to do next lesson, leaders who need a picture of progress across the school, and governors who need confident data for accountability and inspection.
We do not simply report scores. We identify patterns. The platform flags emerging gaps before they become entrenched — giving teachers and SENCOs the evidence to intervene early, not reactively.
Teacher Tools
The teacher dashboard surfaces what matters: which pupils are on track, which need attention, and where the class stands in relation to mastery milestones. Planning time is reduced because the platform does the diagnostic work. Resources, lesson sequences, and intervention suggestions are available directly from the dashboard. Designed to support decision-making — not replace it.
School & Leader Dashboards
The leadership dashboard provides whole-school visibility without requiring anyone to collate spreadsheets. Progress data is aggregated by class, year group, pupil premium status, SEND register, and custom cohorts. Data is presented clearly enough to share directly with governors, Ofsted, or trust-level leadership.
Leadership should have clarity — not complexity.
Inclusive Learning
SEND & Neurodiversity
Inclusion is not an add-on. It is embedded in the platform's architecture.
This is not a platform that added an accessibility checklist after launch. Everybody Counts was co-founded by Judy Hornigold — one of the UK's leading authorities on dyscalculia, co-founder of the Dyscalculia Association, and author of GCSE Maths for Neurodivergent Learners, Making Maths Visual and Tactile, and Can I Tell You About Dyscalculia? Her expertise isn't a consultancy input on the project. It is the foundation the platform was built on.
Task design reduces visual and cognitive clutter, drawing on research into dyscalculia and working memory
Flexible pacing lets pupils consolidate understanding without being left behind or held back
Concrete–pictorial–abstract progression makes abstraction accessible
Longitudinal pattern analysis detects early indicators of mathematical learning differences — before they become entrenched
Teachers and SENCOs receive evidence-based insight to support targeted, proactive intervention
High expectations are maintained for every pupil — inclusion does not mean lowered ambition
Every classroom includes pupils who need different kinds of support. Most platforms treat that as an edge case. We designed for it from day one. Intervention becomes proactive, not reactive.
Responsible AI
AI should strengthen teachers — not replace them
There is no shortage of EdTech companies claiming to use AI. Most of them mean adaptive difficulty — making questions easier or harder based on right/wrong answers. That's useful, but it's not what we do.
Everybody Counts uses AI to detect patterns that humans cannot see at scale: longitudinal trends in how a child approaches mathematical thinking, early signals of emerging gaps, indicators of cognitive overload, and patterns consistent with mathematical learning differences. This insight is surfaced to teachers, not used to override them.
The AI sits within pedagogical guardrails — curriculum-aligned, mastery-informed, and designed to enhance professional judgement rather than replace it.
Transparency
Teachers can see why a recommendation was made and what data informed it.
Teacher Authority
The AI suggests, the teacher decides. Always.
Privacy by Design
Pupil data is handled in accordance with UK GDPR, with privacy-by-design principles throughout the architecture. Data is processed on secure, UK/EU-hosted infrastructure.
Professional judgement remains central. We are building AI that helps teachers teach children better — not AI that teaches children.
Curriculum & Localisation
We adapt to systems — not the other way around
Everybody Counts currently supports the English National Curriculum for primary mathematics (Key Stages 1 and 2), with localisation complete or underway for Malta, the GCC region (via Classera), and Southeast Asia.
Localisation is not translation. When we adapt the platform for a new market, we work with local educators to contextualise everything: curriculum mapping, language and terminology, cultural references in problem contexts, assessment frameworks, and regional reporting standards.
In Cambodia, a 16-week quasi-experimental study at PreySpeu School (229 pupils, matched control groups, TIMSS-adapted assessment) found that pupils using the hyper-localised platform gained 13.2 percentage points more than the control group, with a large effect size (Cohen's d = 0.78). Teacher maths preparation time fell by 35%. The platform also identified 14 pupils with previously undetected learning differences — in a system with no prior framework for doing so. Full methodology →
True localisation removes structural barriers to understanding.
Implementation
Practical. Structured. Sustainable.
We do not hand over login credentials and wish you luck. Every school receives:
A guided onboarding process, tailored to your school's size, structure, and existing systems
Staff training and CPD, covering platform use and the pedagogical principles behind it
A clear implementation roadmap with milestones, so leadership can track adoption
Ongoing support from our team — not a chatbot, not a ticket queue
We work alongside your leadership team to ensure long-term success — not short-term rollout.
You already know the problem. Too many pupils learning at different paces. Growing SEND complexity. Pressure on outcomes. A workload that assumes teachers have time they simply do not have.
Everybody Counts was designed around these constraints — not as an idealised version of what schools might be, but as a practical response to what schools actually are.
For Teachers
Less time marking, less time entering data, and more time on the work that brought you into teaching. The platform handles the diagnostic grind so you can focus on instruction, intervention, and the children in front of you.
For School Leaders
Real-time visibility into progress, gaps, and emerging needs — aggregated and ready to share with governors, inspectors, or trust leadership without a weekend spent in Excel.
For SENCOs
Evidence. The platform's longitudinal analysis surfaces early indicators of mathematical learning differences, giving you the data to act early rather than react late.
This is not extra work. It is structured support.
Pricing & Licensing
Pricing is based on school size and implementation scope. We offer flexible licensing for individual schools, multi-academy trusts, and local authority partnerships. Every licence includes full platform access, onboarding, staff training, and ongoing support. There are no hidden costs for updates, new content, or additional features.
Effective implementation depends on confident staff. Training is not an optional extra — it's built into every implementation.
Our training is delivered by education specialists, not salespeople. Sessions cover mastery pedagogy, supporting neurodiverse learners, effective use of the platform's reporting tools, and how to embed Everybody Counts into your existing planning and assessment cycle.
We also offer extended CPD for schools that want to go deeper on dyscalculia awareness, maths anxiety, and inclusive teaching practices — drawing on Judy Hornigold's nationally recognised expertise and BDA-accredited training.
Frequently Asked Questions
Everybody Counts aligns with the English National Curriculum (KS1 and KS2) and is designed to complement your existing scheme of work, not replace it. International curriculum alignment is delivered through our localisation partnerships.
Every school receives structured onboarding and CPD as part of the implementation. Most schools are fully operational within half a term. No prior technical expertise is needed.
The platform was co-designed by Judy Hornigold, a leading authority on dyscalculia. Inclusion is built into the architecture: flexible pacing, reduced cognitive load, CPA progression, and longitudinal detection of early indicators of mathematical learning differences.
Pupil data is handled in accordance with UK GDPR. The platform is built on privacy-by-design principles, hosted on secure UK/EU infrastructure. We provide a full Data Protection Impact Assessment on request. Integration with your MIS and learning platforms is managed through established partners including Wonde, ClassLink, and LTI 1.3.
Everybody Counts is designed to fit into your existing technology ecosystem, not sit alongside it. We integrate with major MIS platforms including SIMS, Arbor, and iSAMS through Wonde and ClassLink. As an LTI 1.3 tool provider, the platform connects to any LTI-compliant learning management system. We are also integrated with the Classera family of products for GCC markets and are a Google for Education partner.
Ages 5–11 — Reception to Year 6, covering Key Stages 1 and 2.
Yes. A quasi-experimental study in Cambodia (229 pupils, 16 weeks, matched control groups) found statistically significant gains in comprehension, a 35% reduction in teacher preparation time, and successful identification of previously undetected learning differences. The full study — including methodology, sample sizes, and limitations — is published on Educave Research. UK-based evidence is being gathered through current school partnerships and Innovate UK-supported research.
For Distributors
We partner with organisations committed to improving mathematics outcomes at scale
We are not looking for resellers. We are looking for partners who understand their local education landscape, care about outcomes, and want to deliver something genuinely impactful.
Our partnership model is built around hyper-localisation: deep adaptation of curriculum, language, cultural context, and pedagogy for each market. We provide the platform, the pedagogical framework, and the technical infrastructure. You bring the local expertise, relationships, and delivery capability.
We are not exporting a product. We are building systems.
Partnership Models
Exclusive Distributor
Full market exclusivity for a defined territory. You lead sales, implementation, and ongoing school support. Best suited to established education distributors with strong school networks.
Regional Partner
Non-exclusive partnership for a specific region or segment. Deliver Everybody Counts alongside your existing portfolio, with co-branded materials and joint implementation support.
Government & NGO Delivery
Structured partnership for government-funded programmes, ministry-led initiatives, or NGO education projects. We provide platform deployment, training-of-trainers, and impact measurement frameworks.
Pilot → Scale Pathway
Start with a defined pilot — typically 5–20 schools — with clear success metrics and a pathway to full-scale deployment. This is how most of our international partnerships begin.
Partner Support & Enablement
We don't hand over an API key and disappear. Every partner receives:
Technical integration support for local MIS and identity systems
Training-of-trainers programmes so your team can deliver CPD independently
Co-branded marketing and sales materials
Ongoing access to our product and education teams
Joint impact measurement and reporting frameworks
Ongoing product updates and roadmap visibility
Partnership is long-term by design. Strong partnerships are built on collaboration, shared values, and commitment to impact — not transactional licensing deals.
Measurable outcomes. Published methodology. Early evidence.
Everybody Counts exists to ensure that mathematical understanding is not limited by geography, background, or circumstance. Measuring whether we're achieving that is not optional — it's central to how we work.
◆
Cambodia Pilot Study · 2024
A 16-week quasi-experimental study at PreySpeu School, Kandal Province — conducted in partnership with KAPE and Child Fund Korea. 229 primary pupils, matched treatment and control groups, TIMSS-adapted assessment instrument, KAPE-observed fidelity monitoring.
+13.2pp
Localisation Effect
Pupils using fully localised materials gained 20.8 pp (52.3% → 73.1%) vs 7.6 pp for those using Khmer-translated materials retaining Western contexts. Difference-in-differences: 13.2 pp. Cohen's d = 0.78 (large). p < 0.001.
~⅓
Less Prep Time
Weekly maths preparation fell from 6.1 to approximately 4.0 hours across 12 teachers (self-reported). More time teaching, less time on materials and marking.
14pupils
Learning Differences Identified
Three-stage process — platform-generated flags reviewed by teachers, then referred for specialist assessment — identified 12.2% of the treatment group in a system with no prior identification framework. Reported sensitivity: 89%. Reported specificity: 94%. These figures require further validation.
229pupils
16-Week Study
Quasi-experimental design with matched control groups at a single school. Provider-authored study with published methodology and KAPE-observed fidelity monitoring. Not independently audited or peer-reviewed.
The full study — including methodology, sample sizes, limitations, and statistical analysis — is published on Educave Research. It is provider-authored, not independently audited. We present the findings transparently and welcome scrutiny. Bold claims without rigorous evidence are worse than no claims at all.
Research Foundations
Our platform is grounded in published research on mastery pedagogy, dyscalculia, cognitive load theory, and the responsible application of AI in educational settings. Key research foundations include:
Judy Hornigold's work on dyscalculia and mathematical learning differences
Evidence on concrete–pictorial–abstract (CPA) approaches to mathematical understanding
Research on cognitive load theory and its implications for task design
Emerging evidence on longitudinal pattern detection in educational AI
Cognitive science principles applied to maths pedagogy
We are currently participating in Innovate UK-supported research and gathering evidence from UK school partnerships. The Cambodia study is our first published external evaluation.
Inclusion & Equity
Mathematical understanding should not depend on geography, language, or circumstance. Inclusion is not a strand of our work. It is the reason the company exists.
Everybody Counts was co-founded by Judy Hornigold because too many children with mathematical learning differences were — and are — being failed by systems that detect problems too late and intervene too weakly. The platform is designed to change that.
In Cambodia, a three-stage process — platform-generated flags, teacher review, then specialist assessment — identified dyscalculia (4.3%), dyslexia affecting maths (3.5%), and ADHD-related maths difficulties (2.6%) among treatment-group pupils. These conditions had gone entirely undetected in a system with no prior identification framework. The platform flagged candidates; the diagnoses were made by qualified assessors, not by the AI.
If we cannot demonstrate that Everybody Counts makes a measurable difference for the pupils who need it most, we have not done our job.
About
Our Story
Everybody Counts was founded by Andy Ridgway and Judy Hornigold because they believed — and still believe — that mathematical understanding should never depend on where a child was born, what school they attend, or whether their learning differences are recognised in time.
Judy is one of the UK's leading experts on dyscalculia. Andy has spent his career building education programmes that work in the real world, not just in pilot reports. Together, they built a platform that starts from inclusion and works outward — rather than starting from a generic product and trying to bolt accessibility on afterwards.
The company has grown from a UK-focused maths platform into an internationally deployed system operating across multiple markets. The technology has evolved. The mission has not changed at all.
From the beginning, our focus has been: teacher-first design, responsible AI, inclusion by architecture, and sustainable international delivery.
Our Team
Education expertise meets responsible AI engineering. Classroom experience meets international delivery.
Andy Ridgway
Chief Executive Officer
Andy leads Everybody Counts with a focus on impact, sustainability, and educational equity. He has spent his career ensuring that high-quality education reaches the schools and communities that need it most, building partnerships and programmes across the UK and internationally.
Judy Hornigold
Co-Founder
Judy is co-founder of Everybody Counts and co-founder of the Dyscalculia Association. She delivers BDA-accredited training courses and is a nationally recognised authority on supporting pupils with mathematical learning differences. Her published work includes GCSE Maths for Neurodivergent Learners, Making Maths Visual and Tactile, and Can I Tell You About Dyscalculia?
Robin Fairless
Chief Technology & Operating Officer
Robin leads technology and operations at Everybody Counts, architecting the intelligent systems that power its mastery-first mathematics platform. With a career spanning software engineering, embedded systems and large-scale infrastructure design, he brings deep technical discipline to education. He oversees AI strategy, platform security, compliance and international scalability — ensuring the company's technology is robust, ethical and built for long-term impact. Robin focuses on developing neuroadaptive, insight-driven systems that strengthen teacher expertise while reducing unnecessary workload. His work sits at the intersection of pedagogy, data science and responsible AI — always grounded in the realities of classrooms.
Shelby James
Chief Strategy Officer
Shelby leads long-term strategy and growth, ensuring Everybody Counts responds to the evolving needs of schools and education systems worldwide. She translates market insight into strategic direction and keeps the company focused on what matters.
Tom Beaven
Chief Revenue Officer
Tom leads commercial growth with experience delivering and scaling AI-powered education platforms across multiple markets. He ensures that growth and implementation quality go together, not in opposite directions.
Ksenia Edsall
Chief Financial Officer
Ksenia brings over a decade of experience in B2B SaaS and education ventures. She leads financial strategy and performance oversight, ensuring the company grows sustainably and responsibly.
Marco McDonald
Head of Education
Marco leads the design of inclusive, globally informed educational programmes. With experience implementing internationally recognised curricula, he ensures strong pedagogy and classroom relevance underpin everything the platform delivers.
Sam Rose
Head of Product
Sam leads the development of AI systems that ship and make a difference. A data scientist at the intersection of machine learning and education, he builds responsible, GDPR-compliant AI designed to improve outcomes — particularly for neurodiverse pupils.
Laura Kay
Head of Partnerships
Laura is a former senior education leader with over 15 years of experience across schools and education organisations. She leads strategic collaborations and international growth, building purpose-driven partnerships grounded in deep expertise in curriculum development, CPD design, and inclusive education.
AWS EdStart— Amazon Web Services education technology programme
Innovate UK— UK government innovation funding
Classera / C.XSEED— GCC market delivery and integration
Wonde & ClassLink— MIS and LMS integration partners
Google for Education— certified education technology partner
Careers
We're a growing team building thoughtful, inclusive education technology. Current openings will be listed here when available. In the meantime, if you think you'd be a good fit, we're happy to hear from you.
See Everybody Counts in action. A personalised walkthrough tailored to your curriculum, your school context, and the questions that matter to you.
Book a Demo
For schools, MATs, and local authorities interested in seeing the platform.
General Enquiries
For partnership discussions, press enquiries, or anything else — we're real people and we respond to emails.
hello@everybodycounts.co.uk
Support
If you're an existing user and need technical support, please contact us directly and we'll get back to you promptly.
support@everybodycounts.co.uk
Privacy Policy
Last updated: October 2026
Who we are
Everybody Counts Ltd (SC696389), trading as Everybody Counts, is the data controller for personal data collected through this website and the Everybody Counts platform. Our registered office is in Scotland. For data protection enquiries, contact privacy@everybodycounts.co.uk.
What we collect
Through this website, we may collect:
Contact information you provide via our demo booking or enquiry forms (name, email, school or organisation, role)
Technical data including IP address, browser type, and pages visited
Cookie and analytics data (see our Cookie Policy)
Through the Everybody Counts platform, we process pupil data as a data processor on behalf of schools. This processing is governed by our Data Processing Agreement with each subscribing institution.
Legal basis
We process personal data under the following legal bases as defined by UK GDPR:
Legitimate interest — responding to enquiries, improving our services
Contract — providing services to subscribing schools and partners
Pupil data processed through the Everybody Counts platform is handled under strict data processing agreements with schools. We act as a data processor; the school remains the data controller. We do not collect personal data directly from children through this marketing website.
Data retention
Enquiry data is retained for up to 24 months. Platform data retention is governed by our agreements with schools. We delete or anonymise data when no longer required.
Your rights
Under UK GDPR, you have the right to access, rectify, erase, restrict processing, data portability, and object to processing of your personal data. To exercise any right, contact privacy@everybodycounts.co.uk.
International transfers
Where we process data outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements, including Standard Contractual Clauses where applicable.
Complaints
You may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Cookie Policy
Last updated: October 2026
What cookies are
Cookies are small text files stored on your device when you visit a website. They help sites function, remember preferences, and understand usage patterns.
Cookies we use
Strictly necessary — required for the website to function (e.g. form submissions, security). These cannot be disabled.
Analytics — help us understand how visitors use the site, which pages are most visited, and where visitors come from. We use this data in aggregate to improve the website.
Third-party cookies
We do not use advertising or tracking cookies. We do not sell or share cookie data with third parties for marketing purposes.
Managing cookies
You can control cookies through your browser settings. Disabling strictly necessary cookies may affect website functionality. For more information about managing cookies, visit aboutcookies.org.
Terms of Use
Last updated: October 2026
About this website
This website is operated by Everybody Counts Ltd (SC696389). By accessing and using this website, you agree to these terms.
Intellectual property
All content on this website — including text, images, logos, designs, and software — is the property of Everybody Counts Ltd or its licensors and is protected by copyright and intellectual property laws. You may not reproduce, distribute, or create derivative works without our written permission.
Accuracy of information
We endeavour to keep the information on this website accurate and up to date. However, we do not warrant that all content is complete, accurate, or current. Product features, pricing, and availability are subject to change.
Research and evidence
Research findings presented on this website, including the Cambodia pilot study, are based on published methodologies with stated limitations. Provider-authored research has not been independently audited or peer-reviewed unless explicitly stated. We present findings transparently and link to full publications where available.
Limitation of liability
To the fullest extent permitted by law, Everybody Counts Ltd shall not be liable for any indirect, incidental, or consequential damages arising from your use of this website.
Governing law
These terms are governed by the laws of Scotland. Any disputes shall be subject to the exclusive jurisdiction of the Scottish courts.
Safeguarding Statement
Last updated: October 2026
Our commitment
Everybody Counts is committed to safeguarding the welfare of all children and young people who use our platform. We recognise that children have a fundamental right to be protected from harm, and we take our responsibilities seriously as a provider of educational technology used in schools.
Our approach
All staff with access to pupil data undergo appropriate background checks
We operate a clear safeguarding policy reviewed annually
Our platform is designed with privacy-by-design and data-minimisation principles
We do not collect more pupil data than is necessary for the educational purpose
We do not use pupil data for advertising, profiling, or any purpose beyond delivering the educational service
AI-generated flags or recommendations are always presented to qualified professionals for review — the platform does not make autonomous decisions about children
Reporting concerns
If you have any safeguarding concerns related to our platform or services, contact us immediately at safeguarding@everybodycounts.co.uk. We will respond within one working day.
Designated Safeguarding Lead
Everybody Counts maintains a Designated Safeguarding Lead. Details are available to subscribing schools and partners on request.
Accessibility Statement
Last updated: October 2026
Our commitment
Everybody Counts is committed to making our website and platform accessible to the widest possible audience, including people with disabilities. Accessibility is not an afterthought for us — it is fundamental to our mission of inclusive education.
Standards
We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. Our platform is designed with consideration for:
Screen reader compatibility
Keyboard navigation
Sufficient colour contrast
Resizable text without loss of functionality
Clear, consistent navigation
Reduced motion for users with vestibular sensitivities
Known limitations
We are continuously working to improve accessibility across all areas of our website and platform. If you encounter any accessibility barriers, please let us know.
Feedback
We welcome feedback on the accessibility of the Everybody Counts website and platform. Please contact us at accessibility@everybodycounts.co.uk with any concerns or suggestions.
